type
status
date
slug
summary
tags
category
icon
password
备注
下载附件
跟踪模板的位置,放offer 链接
进入多麦后台,推广管理,找到我的推广计划。
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fc9a8b2c1-5348-4249-b941-d37c374c5376%2FUntitled.png?table=block&id=6c2d88e7-eeda-4d8d-9ed7-a469152784c1)
挑一个跑出数据的给大家讲解
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F1c159d9f-f8fa-45c8-a146-48fc254a82dd%2FUntitled.png?table=block&id=50ec69cd-b0ea-4ae4-8af1-0cd5bdbc0ed3)
基本情况
多麦平台的 offer 分公开和非公开的,非公开的需要你跑出一定的量之后,找 AM申请。这类隐藏 offer 都是比较赚钱的。如果你预算充足,也可以找 AM 申请,CD 联盟也很多类似的offer,但是这类 offer 都只给少数大的渠道。例如:Coach 这个 offer 不是公开的,你们就搜索不到,但是 Reebook us 这个是公开的 offer,大家都可以申请
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fb0b5d6bc-3101-4376-a74f-c4f301f1b91c%2FUntitled.png?table=block&id=6e11c308-a6ee-49cf-ad5b-bcc82e99ef91)
链接准备
获取链接
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fcbc8d3c8-eb9d-48a4-a0bc-ef430ab7a6fe%2FUntitled.png?table=block&id=5a3e2edf-4435-4861-97f0-50317a12a742)
直接点击确定
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fc35b5168-293f-42c3-846e-1c5d5741f2ce%2FUntitled.png?table=block&id=34adfde9-017c-44c5-990f-cf5ac8313f9d)
这里有一个长链接,一个短链接,把这两个链接保存好。这个就是我们常说的 affiliate link
这里有一个改为密链,点击一下,把这三个链接都保存下来。
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fcef754d1-3750-470c-849c-e4285e43da90%2FUntitled.png?table=block&id=daa5f084-b7d7-44c8-92cd-6cbeb36cbf9f)
要随手养成建立表格的习惯,把这个统计下来
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F331a7240-8588-4fd4-94b1-dfa8b46226e2%2FUntitled.png?table=block&id=42667e93-6de3-4bc3-8e04-dbdf34fff4cd)
把推广目标也记录下来
这一步做完之后,就可以去 Google ads 上广告了
直链跑法
进入 Google ads,如图是新开的账户
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F34d46b9a-0b5f-4bb4-9360-8b1b0d6a3664%2FUntitled.png?table=block&id=4cbc3031-920f-4d86-a780-62fdb25a66d0)
新建广告计划
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fb8763235-26c2-4511-8067-51740e22486a%2FUntitled.png?table=block&id=596f6415-5063-4bec-bd0c-00b87f5f4592)
这里的商家网址,就填写我们的推广目标
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F0a8c2af2-03be-4a5f-9ae8-f6c3ed63cd7b%2FUntitled.png?table=block&id=e926ade3-a45d-4870-aeee-709af71e52cb)
广告系列名称,建议是联盟—offer 名称,这样方便自己后续优化查看数据。
您希望着重实现的目标是什么这个地方填写:点击次数每次点击费用的最高出价上限,建议是 0.05-0.1 之间
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fc3f59fa5-51f8-4414-b725-959901468ebc%2FUntitled.png?table=block&id=277d658d-1d02-4b2e-bebd-414a9f295fad)
下一步
广告系列设置投放网络
个人建议是 搜索网络 和 展示广告网络 都选择。这个会有争议,各师各法,暂时不解释
选择要定位到的地理位置
这个位置需要根据你的 offer 来决定,例如我们的 offer 是针对美国人群的,这个定位就选择美国
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F8a4a5744-7d91-4f19-a4ae-06268f77426f%2FUntitled.png?table=block&id=d6a81853-c5b7-4322-b804-412b9c4a8749)
语言选择英语
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F5c35b7cd-f4ed-4adf-b917-afab5ff86f21%2FUntitled.png?table=block&id=7899f47c-1718-45b7-886e-3ce60a616567)
细分受众群体需要根据品牌来选择
比如Reebok是运动品牌
那么点开细分受众群体,这里也就是购买人群的用户画像
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fc077e01a-1ea8-4390-8a92-f7c762def305%2FUntitled.png?table=block&id=d439b2b2-ed84-4e20-86a2-e063cb52d8aa)
可以通过一些跟客户群体相关的关键字来搜索
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F16a6228a-18d4-4d84-8d64-6d7db70cd1d5%2FUntitled.png?table=block&id=bbb45b9d-34d7-4e2a-9aa0-4644f0ff57ef)
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Ffc551365-9811-42b7-9a07-8e820610036f%2FUntitled.png?table=block&id=347f2692-addb-4361-830f-0851439d37f8)
根据用户群体,尽可能多选
也可以在“浏览”里面选,这个非常重要!!
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fc4986f52-7c30-4fe8-92a5-05014e207dd1%2FUntitled.png?table=block&id=6fee6744-079f-4056-89d6-61ddb5e08386)
举个简单的例子,跑屋顶维修的 offer,房屋所有权选择 房主就能避免浪费大量的广告费,因为租房不可能转化
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F2f8b67e7-258c-4cb1-aaa7-2b59329f3575%2FUntitled.png?table=block&id=9522f5d1-3492-48d1-ad4d-e187b65cbd32)
按照上述逻辑确定好自己的细分受众群
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F3be21a59-a2c2-4dd5-8974-23a42765404f%2FUntitled.png?table=block&id=fa261458-5950-4aa8-928e-30cc749e322b)
到这样就可以进行下一步
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fff68d352-0c38-4a6c-a859-c853847ec739%2FUntitled.png?table=block&id=68b812ac-1135-4396-b99c-b8ccfa9c3589)
这一步 Google 推荐了很多关键字,这部分主要是讲 Brand bid 跑法,只保留 Brand keyword 就行
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fcdb6b3ff-076b-43f9-a644-500e913d11c2%2FUntitled.png?table=block&id=17eb7373-9849-4e9d-8e24-f50f1794a986)
注意这两张图的修改对比
“”双引号包裹的意思代表词组匹配
(这个引申的基础知识,请查看google官方视频教程部分)
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Ff9a4739e-eccc-43a4-ae7c-0afff6fb24af%2FUntitled.png?table=block&id=3985471b-b8be-48f8-96f4-20dff13af379)
这个广告谷歌自动完成了
如果没有自动完成的话,可以去 Google 搜索 Redbok
复制别人的广告创意过来
也可以去官网找点优惠信息,复制过来
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F5c5fd9a5-5a57-4283-baa4-c81cc7aa413e%2FUntitled.png?table=block&id=e19cc78d-033e-4a31-a9bc-8676f09662b5)
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F55653ca6-b921-4b9e-8c03-3e68caf0e3cf%2FUntitled.png?table=block&id=2b1be4ba-e748-459d-9d19-1b5df4845f77)
填写预算
接下来填写预算部分
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F155ea566-9eed-4ff9-91c5-2a33500ee8d1%2FUntitled.png?table=block&id=675ffa63-e310-44c8-830a-6024dc05b8af)
选择自定义预算,根据自己的能力来填。我这里选择 10 美金
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Ffb048589-6d70-489c-a16c-01bc595df669%2FUntitled.png?table=block&id=8786fab2-bb7a-4f48-9149-de83a2f982eb)
发布广告
现在只是发布成功,但是我们的链接,还是官方的链接
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F9747eef7-6815-4188-ba15-577ea863c5c0%2FUntitled.png?table=block&id=60432fb9-16db-4258-8f69-2653dbed2fa0)
点击这里修改广告
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F0f2b1ba2-7dfc-4430-85fe-f3ef5b406b3d%2FUntitled.png?table=block&id=41bdf767-df57-4f94-901c-803de1e00776)
找到广告网址选项,跟踪模板
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F283c15ff-8a2f-4f2e-8083-66a3cf7ad0a5%2FUntitled.png?table=block&id=0ef42e97-8f44-473f-aebe-ef7faf520439)
把刚才保存的这三个链接,任意一个点击放进去
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fb0c41ca0-68a9-4a3b-82d7-1ddc6f02786b%2FUntitled.png?table=block&id=3b12bf29-13ce-4d07-8943-0ff4a7ea26dc)
点击测试
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F6d8f40f3-1e25-4711-8d4e-4611bb940c14%2FUntitled.png?table=block&id=0fd1cb56-86e8-4c9c-9508-682746be68ad)
这种没通过,是没法用的
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F18410037-deb6-4453-90a7-696f44e1a7f7%2FUntitled.png?table=block&id=40a3c89e-ae06-49e4-bcc6-d9ec118e49eb)
把这个多麦的 offer link,用美国区域的 ip 去访问一下
看看这个offer link 的最终网址是多少
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fcf9f3a49-a61b-4503-98cd-2a4bc9ff4a64%2FUntitled.png?table=block&id=b923cb1c-7399-4508-a5c3-95002662e47e)
看 url 里面的地址是多少
关闭测试窗口
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fdf1bf9ef-6d17-4726-b4ce-24a8da243242%2FUntitled.png?table=block&id=0eff36a1-ee65-48d4-8877-0dd413c39219)
把这个地方的 us 去掉,再测试
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fb521f6ca-ba00-4599-892c-365669c6f73f%2FUntitled.png?table=block&id=aa688c40-303f-4cfc-bba0-7de39c303f97)
跟踪调用成功就可以了
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2Fd52a64f5-f411-43c7-a5f2-d35f979efd10%2FUntitled.png?table=block&id=03b327b5-d463-4ede-ac94-b72aea466d13)
直接保存广告,就可以了
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F6fdcb6bc-8a37-4059-b0fb-cde724491f27%2FUntitled.png?table=block&id=bc5ffa30-8dd9-4d65-b5cc-8d804f9119f4)
注意
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F10b571a2-5354-448a-955d-32c82e483886%2FUntitled.png?table=block&id=0bb10fc7-ee23-4666-825e-9b263330462b)
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F39c4a112-733e-43a8-a238-e3079798bc1a%2F53c3cd3d-029d-4c7c-9b16-c31caaaa0358%2FUntitled.png?table=block&id=30d4e3a6-4fe3-4fc4-94ce-0318eb406f37)
这个跟踪模版的链接,一定要是多麦的链接
- 作者:赚刀吧
- 链接:https://zdbar.com/article/d9393a6b-0be6-4e09-a534-c08435949742
- 声明:本文采用 CC BY-NC-SA 4.0 许可协议,转载请注明出处。